SEO Results

250% increase in leads and 55 front page rankings!

Background

SunMore Holidays, is an Australian company that specialises in offering luxury holiday apartments and executive homes at affordable prices on Australia’s Gold Coast.

They understand the dynamics of the Gold Coast accommodation market and have the necessary infrastructure and systems to service a large base of satisfied guests; many of whom are loyal repeat customers.

SunMore relies 100% on their website to generate our revenue and to process the financial aspects of the business. The performance of their website determines how successful their business can be.

However, Sunmore’s website was not ranking for any of their chosen keywords and was therefore missing out on the huge potential of website traffic from organic searches. We were approached to review the performance of SunMore’s website, including its design, content and marketing strategy.

Objectives

Processes use to achieve objectives:

Use ‘heat map’ technology to track website visitors behaviour on the site, in order to make informed decisions about design and usability
Re-design the website to make it more ’search engine friendly’ and to increase conversion and ease of booking.
Add a blog to promote provide information and boost organic search engine rankings
Create several ’satellite sites’ to target specific keywords and gain more than one listing on the front page of search engine result pages.
Develop a comprehensive online marketing strategy to drive business expansion

Results

55 listings on the front page of major search engines for a variety of very competitive keywords, including:
4 position 1 rankings
16 top 5 rankings
35 top 10 rankings
Some front page rankings have 2 listings from SunMore.
Increase in website traffic to sunmore.com.au has steadily increased by 30-50% over the past 3 months
All of the above has resulted in a 250% increase in leads since SunMore began using our SEO services.

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